The Loop Relaunch Party
On Thursday 11th April, creative portfolio website The Loop, some of Australia’s finest creative industry figures to celebrate the relaunch of their site.
Guests were given the opportunity to view some of the outstanding work that exists on The Loop. In the run up to the event, creatives with profiles on The Loop were invited to exhibit at the party, giving them the opportunity to not only attend and network with some of the biggest names in the creative industry, but also to showcase, discuss and sell their work. Works by Ben Brown, Simone Darcy , Hayley O’Conno r, Meeri Anneli , Julia Ockert and We Buy Your Kids were on show.
Design Federation’s Estelle Pigot attended and had the chance to catch up with Twitter acquaintance, James Noble, of Carter Digital , in the flesh. Carter Digital were appointed by The Loop to drive the design and development of the website’s redesign, creating a site that’s clean, easy to navigate, non-obtrusive and with very clear calls to action. The greatest challenge for these “Digital Httpsters” was to meet the highly aesthetic design expectations of the community The Loop represents? A challenge that would intimidate even the most experienced of designers. They pulled together a team that included Sex, Drugs and Helvetica and Positive Posters founder, Nick Hallam, and delivered a damn fine job.
The Loop has grown to be Australia’s leading destination for creative professionals – it connects creatives with companies, collaborators and job opportunities from design and development to account management, animation and production.
The party took place at MTV, in Surry Hills and drinks were on Rekoderlig Cider, Mount Franklin, Little Creatures, Ketel One Vodka, Jim Beam and Jagermeister.
Create you The Loop profile today and connect to your creative community.
Image: Estelle Pigot at The Loop relaunch party